Privacy Policy
Last updated: January 2026
This Privacy Policy explains how The Silver Sheep Clothing Boutique & Gift Shop (“we”, “us”, “our”) collects, uses and shares your personal information when you visit or make a purchase from thesilversheep.co.uk or otherwise communicate with us about our website and services (together, the “Services”).
For the purposes of data protection laws, we are the data controller of your personal information unless stated otherwise.
What personal information we collect
The information we collect depends on how you use the Services. We may collect the following categories:
Information you provide directly
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Contact details (name, address, phone number, email)
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Order details (billing/shipping address, payment confirmation, contact details)
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Account details (username/password and other account security information, if you create an account)
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Customer support details (anything you choose to share when contacting us)
You can choose not to provide certain information, but it may prevent you from using parts of the Services (for example, checkout or account features).
Information collected automatically (usage data)
When you use our website, we may collect usage data using cookies and similar technologies (for example: device and browser info, IP address, network connection details, and how you interact with the site).
Information from third parties
We may receive information from third parties that help us run our store and services, including:
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Shopify (our ecommerce platform)
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Payment processors (to process card payments and other payment methods)
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Marketing/analytics partners where you interact with our ads or emails (e.g., tracking pixels and similar tools)
How we use your personal information
We use personal information to:
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Provide products and services
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Process payments, fulfil orders, arrange shipping
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Send order/account updates (including returns/exchanges)
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Provide customer support and manage accounts
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Marketing and advertising
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Send marketing communications (where permitted)
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Show you ads and measure how well they perform, including on other websites
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Security and fraud prevention
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Detect and investigate potentially fraudulent or harmful activity
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Keep the website and customer accounts secure
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Service improvement
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Understand how customers use the site, troubleshoot, and improve functionality and performance
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Cookies and similar technologies
We use cookies to make the site work properly, remember preferences, and understand how people use the site. We may also allow third parties to use cookies to help tailor advertising and measure results.
You can control cookies via your browser settings and (where available) our cookie preferences tools. Blocking cookies may affect how the website functions.
How we share (disclose) personal information
We may share your personal information in limited circumstances, including:
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With service providers who help us operate the website and fulfil orders (e.g., IT providers, payment processors, shipping/fulfilment partners, analytics providers, customer support tools)
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With marketing and advertising partners, where appropriate, to provide and measure ads
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If required by law or to protect rights, safety, and the integrity of the Services (e.g., responding to lawful requests)
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In connection with a business transaction (e.g., merger or insolvency), where permitted
We do not use or disclose “sensitive personal information” for the purpose of inferring characteristics about you.
Reviews and user-generated content
If you leave a product review or submit content in a public area of the site, that content may be public and accessible to others.
Third-party websites
Our site may link to third-party websites or platforms (including social media). We are not responsible for their privacy practices, so please check their policies.
Children’s data
Our Services are not intended for children and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, contact us and we’ll help address it.
Security and retention
We take reasonable steps to protect personal information, but no method of transmission or storage is completely secure. Please avoid sending sensitive information via insecure channels.
We keep personal information only as long as needed for purposes such as fulfilling orders, maintaining accounts, meeting legal obligations, resolving disputes, and enforcing agreements.
International transfers
Your personal information may be transferred, stored, or processed outside the country you live in. Where required, we rely on recognised safeguards for international transfers (such as Standard Contractual Clauses or UK equivalents).
Your rights and choices
Depending on where you live, you may have rights including: access, deletion, correction, portability, restriction/objection, and withdrawing consent (where applicable).
Marketing preferences
You can opt out of promotional emails at any time using the unsubscribe link in our emails. We may still send non-promotional messages (e.g., order updates).
Targeted advertising / “sale” or “sharing”
In some regions, sharing data for targeted advertising may be treated as “sale” or “sharing”. Where applicable, you can opt out via our “Your privacy choices” page.
Complaints
If you have concerns about how we handle your information, please contact us first so we can try to resolve it. Depending on your location, you may also have the right to complain to your local data protection authority.
Contact
If you have questions about this Privacy Policy or want to exercise your rights, contact us:
The Silver Sheep
10–12 Chapel Place, Royal Tunbridge Wells, Tunbridge Wells, TN1 1YQ, UK
Email: info@thesilversheep.co.uk
Phone: 01892 459085
If you want, I can also produce a shorter “Privacy Summary” for the bottom of forms/checkout (because nobody reads full policies, including the people who wrote them).